National Geographic | Eagle Creek Collab
Role :: Creative Director
Assets :: On site support, ad units, lifestyle shoot
Managed agency to create an adventure first approach that spoke to the commonalities between the Eagle Creek and National Geographic brands.
Objectives ::
Elevate the Eagle Creek brand by leveraging the National Geographic audience and brand
Come to market with compelling communication directed at a specific male adventurer target
Broaden Eagle Creek’s brand appeal, health and general value amongst outdoor and adventure travel consumers
Here we created content to promote the new line and partnership utilizing previous footage of three of our ambassadors that were also NG photographers; Andy Mann, Ben Horton, Jonathan Irish
print and digital ads
lifestyle
in-store design/build
