The Adaptive Collection

This was a humbling project. By working directly with people with disabilities, I wanted to ensure that we told an authentic story that didn’t placate our consumer. The goal was to empower them and give them a voice from a perspective of within the community. The comments we received from the community solidified the authenticity of our approach and their excitement of a product that was designed with their input.

“Saw this and sobbed. First time I’ve seen myself and my younger life represented. Truly magnificent work, thank you so much 💗”

“Yes love to see disability inclusion! 👏👏👏Way to go @jansport Can’t Wait to try it❤️”

“Thank you for this collection, and for this ad that included actually disabled actors! 🙌😍🙌”