Eagle Creek :: EveryStep Sustainability Story
Role :: Creative Director
Assets :: Developed a holistic brand framework unifying Eagle Creek’s sustainability initiatives. Crafted messaging and creative to position EveryStep as both a reflection of the brand’s past efforts and a guide for its future — emphasizing accountability, responsibility, and long-term impact reduction.
Landing page
Each step we take is evidence of where we’ve been and gives direction of where we are going. Our legacy is dependent on the actions we take now. Every step should be carefully considered to lessen the impact of a lasting footprint.
Boilerplate
Product. People. Planet.
Through every person, with every finished product, each carefully chosen material, every humanitarian effort, together, can help make the world a better place now and for future generations.
Packaging communication
Retail signage