National Geographic x Eagle Creek Collaboration

Role :: Creative Director

Assets :: Oversaw on-site content, digital ads, and a lifestyle shoot. Managed agency partnership to create an “adventure-first” approach that highlighted the shared values of both brands. Leveraged National Geographic’s audience to elevate Eagle Creek’s positioning, broaden brand appeal, and build relevance with outdoor and adventure consumers. Produced content leveraging Eagle Creek ambassadors Andy Mann, Ben Horton, and Jonathan Irish — all National Geographic photographers.